Life insurance from a company focused on making you healthier.


Compare quotes from top life insurance providers, including Vitality

Vitality is owned by Discovery holdings, a global insurance company with over 4 million customers. VitalityLife used to be known as PruLife until a rebrand in 2014.

Vitality’s core purpose is to make people healthier and to enhance and protect people’s lives. They focus on encouragement of healthy living by rewarding people for being active – part of their Shared Value model. Vitality has pledged to get 100 million people 20% more active by 2025.

Vitality offers comprehensive health and life cover with VitalityHealth and VitalityLife. They also have VitalityInvest which offers savings and retirement plans.

Click here to compare life insurance quotes with Money Expert.

What types of life insurance do Vitality offer?

VitalityLife offers a complete range of protection products, with plenty of extras and rewards. Their life insurance comes in various plans, with all of them giving you access to Vitality’s partner discounts and rewards.

Term life insurance

Life insurance policy paying out a one-off lump sum if you become ill or die during the policy’s term. They offer three cover options; decreasing, level or increasing to best serve your individual needs. You can also choose how long you’d like to be covered for, from 5 to 70 years.

Whole of life insurance

A life insurance policy guaranteeing your family get a payout when you die. Unlike term life insurance, whole of life insurance does not have a policy end date.

 Again, there are three cover options – LifestyleCare Cover for those with serious illnesses, Premium Step extra with an upfront discount of up to 40%, or traditional whole of life cover.

Joint life insurance

A policy that allows you and your partner to be under one plan. If one of you becomes ill or dies then the other will receive a payout. The cover ends when the policy pays out.

click here for more information or to compare joint life insurance quotes.

Over 50s life insurance

Life insurance policies for over 50s and seniors. Unlike some over 50s insurers, you will need to inform Vitality about any medical conditions as part of your application.

LifestyleCare Cover provides protection if you’re unable to look after yourself due to a degenerative illness such as dementia, Parkinson’s, Alzheimer’s or stroke.

Why choose Vitality?

  • Shared Value Model – Vitality’s incentive-based model to reward members for taking steps to be healthy. You can benefit from a number of rewards through Vitality’s many partners
  • Cost effective insurance – if you lead a moderately active life you could end up saving more on your life insurance policy costs
  • Trusted brand – Vitality is a large brand that you can trust, with over 1,000 employees across three UK locations