21
August 2017
Cold Call Ban to be Extended to Texts and Emails
A proposed change to the current legislation around cold calling is being considered to help protect pensioners from being scammed out of their retirement income. Since 2014 an estimated 3000 pensioners have been scammed of an average of £15,000. Under the proposed changes, any company wishing to contact someone to discuss pensions must have either opted in permission to call, or have an existing relationship with the person. This is to follow a similar ban on calls relating to mortgages. The maximum available fine for breaching these rules is currently £500,000. Initially the Government were going to exclude text message and email from this ban but ultimately decided to include them. "The fact emails and text messages will also be covered by the ban means savers can be absolutely certain that if someone they don't know contacts them out of the blue about their pension, they simply should not engage with them," said Tom Selby, an analyst with AJ Bell. This falls in line with the rules set by the Information Commissioners Office on Privacy and Electronic Communications. The Privacy and Electronic Communications Regulations (PECR) sit alongside the Data Protection Act. They give people specific privacy rights in relation to electronic communications. The ICO gives specific rules on: • marketing calls, emails, texts and faxes; • cookies (and similar technologies); • keeping communications services secure; and • customer privacy as regards traffic and location data, itemised billing, line identification, and directory listings. For more information visit the ICO website - https://ico.org.uk/for-organisations/guide-to-pecr/what-are-pecr/