The recession has convinced more people that saving for the future is important, according to Nationwide.
A study by the building society found that 59 per cent of people now think it is important for them to save, while 60 per cent of those quizzed said saving in general is important.
Both figures represent increases from when the previous edition of the Nationwide
Andy Hutchinson, Nationwide’s head of saving, welcomed the change of attitude among consumers, which he attributed to the problems people had experienced since the economic downturn began.
He said: “The release of the second quarter GDP figures confirmed that the UK is undergoing the deepest recession since the second world war, underlining the importance of saving for a rainy day.”
The findings come despite interest rates on many