Sainsburyís have just introduced reforms to its Nectar card policy that will see the number of points customerís receive for every £1 they spend go down from two to one.
The halving of the point bonus scheme was introduced on Saturday 11th April and is likely to impact negatively on customerís perception of the supermarket. Alongside this reform, shoppers will also no longer be incentivised to use their own bags as the extra point they used to get for doing so has been axed as well.
The backlash to these cuts is already being felt as evidence was released last week showing many shoppers had already decided to go elsewhere after the changes to the Nectar card scheme were announced in October 2014. Further to this, many consumers were still in the process of considering whether they should follow suit.
John Salt, from Leeds, commented on a possible change: ìRather than exchanging for offers that Sainsbury promote we decided, and have for a number of years, to save the points we accrued during each year and use them each Christmas.î
ìSadly, in future this yearly event may not be as much fun as it used to be given the reduced allocation from our weekly trip.î
He went on to say: ìWhere we live there is currently an Aldi under construction. We may be quite tempted to forfeit our Nectar points and join the refugees from the higher end stores who are trying the Aldi or Lidl experience.î
The stores that Mr Salt mentions, such as Aldi and Lidl, have proved popular with consumers devoted to getting the best price on the products they buy in the supermarket. However, for those looking specifically for a bonus point scheme to replace Sainsburyís, Tesco and Morrisons both have loyalty systems that may prove attractive.
The Clubcard scheme offered by Tesco allows shoppers to receive one point for every £1 that is spent on shopping either online or in-store. Further to this, customers will earn a point for every £2 they spend with Tescoís partners, Eon and Esso. Each point is worth 1p meaning that a customer spending £150 in-store at Tesco will get a £1.50 voucher.
An additional benefit to consider is that shoppers can swap their accumulated points for partner offers and end up growing their value by up to quadruple the original amount. For example, a customer can exchange a £2.50 voucher for a £10 voucher for travel, trips out and restaurants. It is also worth considering using the ìClubcard Boostî scheme which allows a customer to double their points value if they use them at a scheduled time in the year, such as over Christmas.
Alongside this, it is worth considering the facility offered by Morrisons. Their scheme allows customers to compare products they buy from Morrisons with similar ones from their supermarket competitors such as Asda, Lidl, Aldi, Sainsburyís and Tesco. If the customer proves that the products are cheaper at their competitors, then Morrisons are obligated to convert the difference into points on the customerís card.