HSBC is pioneering a new way of giving to charity, enabling people with HSBC or First Direct accounts to make an electronic donation free of charge directly from its cash machines.
And all money donated will bring financial benefits as well as a virtuous glow, with the money listed on statements to make it easier to claim tax relief.
The service was pioneered in Mexico in 2002, where the service has grown to the point were there are now 710,000 donations made from HSBC’s 4,750 cash machines every month.
“We created a ‘Mexican wave’ of donations with cash machine transfers for charities there and we wanted to offer it to UK customers too,” said Michael Geoghegan, chief executive of HSBC.
“It’s a first for UK cash machines and an outstanding way to make the convenience afforded by technology work for good causes and bring charities closer to our customers’ wallets.”
Donations of between £1 and £1 million can be made from any one of HSBC’s 2,900 cash machines. The bank will initially be donating to the BBC Children in Need appeal but will extend the number of charities customers will be able to give by the end of the year.
Stephen Ainger, chief executive of Charities Aid Foundation said: “Charities Aid Foundation welcomes any new initiative which makes donating to charity easier and providing HSBC customers with the opportunity to make giving to charity a part of everyday life, via cash machines, is an excellent idea.”
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