The economic downturn has failed to deter consumers from buying eco-friendly products, new research claims.
Despite credit concerns and rising commodities prices, 80 per cent of green shoppers remain committed to ethical purchases, even though it means adding an estimated £12 to the monthly food bill.
The Virgin Money study found under-25s and retirees were the most likely to eco-shop, with only 13 and 16 per cent respectively saying they had cut back because of financial uncertainties.
Spokesman Scott Mowbray said: “The research shows that concern for the environment is not a passing fad and consumers are prepared to make other sacrifices in order to stay green.”
Consumers in the midlands were least likely to have scaled down spending on environmentally-friendly food, with 85 per cent maintaining or even increasing their green commitment.
The Soil Association has forecast a ten per cent growth in organic sales this year.
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