Alliance & Leicester has offered a cash incentive of £100 to consumers who switch to its
According to the bank, 58 per cent of people have never switched
Other features of the Premier
He added that researching the market to find a competitive deal should be routine practice for everyone.
The £100 reward is available to consumers who transfer online using the Premier Switching Service.
Last month Nationwide announced cuts in interest rates for low earning customers of its
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