Nearly £450 per year is spent by the average family on celebrating their children’s birthdays, it has been found.
New research from American Express (Amex) has discovered that parents spend an average of £87 on a child’s first birthday party and a further £84 on gifts.
Some 25 per cent of mums and dads spend over £100 on a party, while one in ten increases this amount to more than £150.
In addition, providing present for their young ones to take to others’ birthday parties costs £49 annually, meaning that the price of birthdays can edge up throughout the year.
“Many families find that the cost of entertainment, venues, catering and presents soon adds up,” said Kate Harris, vice president of UK Partnerships at Amex.
However, the lender is alerting consumers to its Nectar Credit Card, which allows customers to collect loyalty points whenever it is used.
The card awards two points for every £1 spent in participating Nectar retailers and one point per pound everywhere else, which can then be redeemed at chains such as Sainsbury’s and Beefeater.
Nectar points can also be spent at BP and Dolland & Aitchison.
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