Auto Trader, the UKís no 1 motoring website and magazine website, has signed a deal with MoneyExpert.com, to provide personal finance comparison content to AutoTrader.co.uk.
The three-year deal launches from end January 2007. Auto Traderís 6.8 million website users* will have access to MoneyExpert.comís financial comparison service when researching loans and other personal finance products.
Currently MoneyExpert.com lists personal loans, secured loans and car finance from more than 150 providers. (*Source: ABCe May 2006). The independent financial comparison service enables users to find the loan provider most likely to accept their application through its Credit Profiling Tool which carries out a credit profile before compiling a best-buy list of providers most likely to accept the applicant.
Sean Gardner, Chief Executive of MoneyExpert.com, said: ìThis is a fantastic start to 2007 for MoneyExpert.com as we continue to build our market share. We are delighted to announce this partnership with AutoTrader.co.uk which has the largest audience of UK motorists.
ìAuto Trader is recognised as one of the top 10 most trusted online brands, reliable websites and best websites to visit. At MoneyExpert.com we pride ourselves on our independence and look forward to providing Auto Trader and its users with the best possible service.
ìThis deal provides a significant boost for MoneyExpert.com and will give us increased coverage and promotional flexibility for the rest of our business.”
Tom White, Head of Financial Services at Trader Media Group comments: ìWe are delighted to be working with MoneyExpert.com and are looking forward to working closely with them to ensure our users get the best possible independent financial comparisons. This new partnership also supports our longer term strategy of offering more relevant finance and insurance products to our users and we look forward to a successful partnership with MoneyExpert.com.”
Auto Trader, the UKís no 1 destination for new and used cars, has achieved all time record audience growth at the start of this year, reaching a combined audience of over 8 million motorists* in March 2006.
Auto Trader is the undisputed market leader with the largest motoring magazine and website in the UK. (*Source: Auto Trader internal audit, March 2006).
In May 2006, Auto Traderís website, www.autotrader.co.uk enjoyed 6.8 million unique users*, who carried out over 62 million searches on new and used vehicles. (*Source: ABCe May 2006).
Auto Trader is Europeís largest motoring website and ranks as the fourth largest ABCe audited website in the UK** (**Source: ABCe April 2006).
When combined with the readership of Auto Traderís 13 regional editions which is 1.69 million** (**Source: NRS February 2006) the brand has a total audience reach of nearly 8 million.
It now reaches significantly more UK motorists than any of its closest competitors. Auto Trader has positioned itself as the channel of choice for buying and selling a new and used vehicle, built on the combination of local targeting and comprehensive national coverage and can be accessed via its magazine, website and WAP components.
Notesr: About Auto Trader – AutoTrader.co.uk has been voted amongst the top 10 most trusted online brands, most reliable websites and best websites to visit, according to The eSuperBrands Council ñ experts in marketing, managing, ,creating, or reviewing Internet brands.
With 13 regional Auto Trader magazines across the UK and Republic of Ireland, the brand is building a competitive position across all effective channels including print, the web and WAP. Auto Trader provides buyers and sellers including dealer groups and motor manufacturers with an interactive digital offering mobile (Orange and O2) and online (AOL and MSN). Auto Trader has a 39 per cent market share of visits to automotive classified websites (source Hitwise June 2006) and has over 350,000 classified vehicles for sale at any one time.
Auto Trader is owned by Trader Media Group, which also publishes market leading niche titles such as Top Marques, Bike Trader, Truck & Plant Trader, Ad Trader, Motorhome and Caravan Trader, Boats and Yachts For Sale, Buy a Boat, Farmers Trader, Auto Freeway, TNT magazine ñ all leading their sectors with magazine readership and web visitors.
Trader Media Group publishes over 70 titles a week with a combined circulation of 1.5 million and has market leading websites for its top titles. Trader Media Group, a division of Guardian Media Group, employs over 3,900 people across 40 locations in the UK, Ireland, Holland, Italy and South Africa.
The group is looking to expand on its winning formula ñ developing a car supermarket and one-stop-shop for motorists; dominating all effective channels to market; building the service and relationship with dealers and manufacturers; and strengthening its portfolio of automotive and specialist classified titles.
Trader Media Group wholly owns and operates www.CarZone.ie, Irelandís no 1 motoring channel for new and used cars; the Contact Advantage Group, a leading CRM software provider; and 2nd Byte, a market leading web services business to the motor industry.