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Co-Op launches road safety drive

17 December 2008

The Co-Operative Insurance has launched an initiative aimed at lowering the number of deaths among young people on the roads.

National road safety charity Brake is helping the car insurance provider to promote the 2 Young 2 Die website, which highlights the dangers of careless driving.

It contains information on the devastation road crashes can cause as well as offering an opportunity for young individuals to learn about safe driving techniques.

Spokesperson for the car insurance firm David Neave said the amount of youths that are killed on the roads "continues to paint a very worrying picture".

He added: "We want to empower as many young adults from across the spectrum of our society with the awareness they need to stay alive."

Recently, 15 and 16-year-olds were given a chance to get some driving experience in an AA Driving School-sponsored six-day course in Warwickshire.

It was designed to help develop their skills before they reach the legal driving age of 17.

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