Parents and grandparents are already starting to invest money into Individual Savings Accounts (ISA), both of the cash and stocks and shares varieties.
According to new research by Virgin Money, more UK adults are starting to save money in this way to ensure that their children will be able to afford to go to university in the future, despite higher tuition fees.
It was found that one in four families are now investing money into ISAs for their youngsters' futures, as some universities will be charging £9,000 a year from 2012.
Another 11 per cent of UK adults intend to start saving money to help fund students through higher education.
It was also revealed that 55 per cent of adults think that the burden of paying for university should be divided between families and students, while 17 per cent claim that students should save for their future themselves.
Grant Bather, spokesman for the firm, said: "From September 2012 onwards tuition fees are going to rise substantially and it is clear that parents and grandparents are already starting to prepare for the financial burden."
Parents thinking of saving up now to send their children to university have plenty of options, which can be explored on a price comparison site, such as MoneyExpert.com.
These include regular savings accounts or stocks and shares or cash ISAs.
ISAs can be taken out with a bank or building society and a maximum of £5,100 can be invested into them each financial year.
There are a number of ISAs currently on offer with a range of benefits, penalties for withdrawals and interest rates, which are all listed on a price comparison site.
For example Nationwide has recently increased the interest rates on its ISAs to 3.1 per cent. The interest is tax-free meaning that people can gain more from their money.
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