A new range of cash Isa deals has been launched by Leeds Building Society (LBS), it has been revealed.
The products are available in one, two, three and five-year setups, with all products fixed-rate.
Customers will be allowed access to 25 per cent of their funds at any time. No notice will need to be given and no penalties will be incurred with the withdrawal.
The decision by LBS to increase its offerings in the market could act as a catalyst for people looking to change provider.
While not everyone will opt to take out an Isa with LBS, consumers could find the most suitable deal for them while looking at the new products on offer – it pays to compare.
The fact that the new Isas are tax-free and allow transfers from other providers will likely lure some.
Kim Rebecchi, sales and marketing director of LBS, said that the attraction of the new offerings was the financial and emotional perks they provided.
She told the FT Advisor: "This new suite of tax-free products offer a combination of a good rate of return combined with the peace of mind provided by access to some of the funds at any time, without notice or penalty.
"There is no doubt that this combination continues to prove very popular and we have seen significant inflows into our fixed rate Isas over the past 18 months, with our customers attracted by both the value and flexibility we provide."
Ms Rebecchi went on to say that some Isa savers accumulated about £40,000 worth of tax-free savings plus interest, something she believes to be of particular importance at a time when interest rates remain at a historical low.
However, IFA Phillip Bates & Co Financial Services, said the rates seemed "moderate" and that LBS had not been in the rates forefront "for quite some time", according to the news provider.
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