Three quarters of savers in the UK are missing out because they are failing to take advantage of tax breaks available on their savings, says Bradford & Bingley.
While 61 per cent of all adults in the UK have a savings account, only a quarter are taking full advantage of the best savings account rates available under "tax efficient" savings.
And with the end of the 2005-06 ISA season looming on April 5th, Bradford & Bingley is encouraging savers to keep their cash from the tax man before it's too late.
"Making sure you're getting the most out of your money should be a top priority for savers," said Steve Potter of Bradford & Bingley.
"However, as our research demonstrates, people are still missing a trick. The difference between investing in an average savings account or in a competitive ISA can be up to £78 per annum. If you're investing over the medium to long term, it really adds up."
"It really couldn't be easier for savers. They can open an account with a lump sum or a direct debit, in a branch or online," he added.
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