There has been an increase in the number of young professionals investing in property as a future asset, according to Liverpool Victoria (LV=).

It claimed government and media attention to savings and pensions have contributed to an increasing "awareness" surrounding personal finance.

Spokesperson for LV= Lucy Pope said: "A lot of messages about making sure you save for the future and retirement … are coming through."

"People are taking note," she added and explained that through media documentation, lack of a guaranteed pension and government advice it is difficult to avoid addressing financial issues.

A study by YouGov recently found that upcoming professionals are twice as concerned with debt, retirement and property investment as in the 1980s. They were also found to be more ethically and environmentally conscious.

Investing money in a house is a "major priority" for young professionals, according to a report by Standard Life earlier this year.

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